Let’s super-size our cause marketing efforts
Tom Laskawy at Grist reports that beverage companies will attempt to “demonstrate (their) roles as responsible corporate citizens who do good deeds” by taking on cause marketing efforts in the wake of this modern crackdown on super-sized sodas:
Philadelphia provided a perfect and ridiculously explicit example of this when the American Beverage Association donated $10 million to a local hospital’s anti-obesity effort as a successful means to convince the Philly City Council to kill a proposed soda tax.
See also Azeen Ghorayshi at Mother Jones for a rundown on the American love affair with soda, and just how these high potency melds of corn syrup, sugar, caramel color, phosphoric acid, and more got to be so big.
